And as if that wasn’t enough, producing the commercial was none other than worldwide best-selling author Kawamura Genki ( If Cats Disappeared From the World ), who has also been involved with several anime projects over the years, not least of which Makoto Shinkai’s latest film your name. Joining him as the director is his past collaborator on Kyousogiga, Matsumoto Rie, who is perhaps best known for his work on Blood Blockade Battlefront. Handling the character designs for this characters is none other than Hayashi Yuki, who is mostly known for his work on the Kyousogiga series, and more recently on My Hero Academia. These include a dancing quartet modeled after Ghana chocolate, some twins modeled after the Custard Chocopie, and some penguins modeled after Coolmint gum – which a certain OTAQUEST staff member very much appreciated. Intermingled with this are several choice animation cuts by animation studio BONES, who have redesigned several key Lotte products into characters. He desperately tries to encounter her again, as he keeps revisiting the store to the tune of BUMP OF CHICKEN’s “Shinsekai.” The commercial follows a middle school boy as he encounters an older high school girl in a confectionary store, and instantly falls in love.